Become A Digital Marketing Advertising Specialist

Learn Facebook Ads, Google Ads (AdWords), YouTube Ads, Instagram Ads & More to Get More Website Visitors, Leads & Sales.

What you'll learn
Sales Psychology
Facebook Ads
Facebook Messenger Ads
Facebook E-Commerce Ads
Google Ads (Former Google AdWords)
YouTube Ads
Instagram Ads
Pinterest Ads
LinkedIn Ads
Twitter Ads
Quora Ads
Copywriting
Requirements
No Knowledge Required.
A Computer with Internet Connection.
Description
Let's Build a Successful Digital Marketing Advertising Strategy Together, Step by Step!In the Become a Digital Marketing Advertising Specialist Course you'll learn to create effective ads for your business & career to grow, on the 8 biggest platforms online.— You'll learn step by step how to create ads that people will click, we'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you! This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!— After This Course, You'll Be Able ToWork as a successful Digital Advertising Freelancer.Get Hired as a Digital Advertising Expert.Grow Your Business & Career.— What You Will Master Inside This CourseFacebook AdsGoogle Ads (Former Google AdWords)Sales PsychologyFacebook AdsYouTube AdsInstagram AdsPinterest AdsLinkedin AdsTwitter AdsQuora AdsThe Course includes Articles, Templates & Tools That'll Optimize Your Digital Advertising!The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.Who Is The Target Audience?People Wanting to Become a Top Freelancer.Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.Business Owners Who Want to Use Digital Advertising to Grow their Business.Anyone Who Wants to Master Digital Advertising.Anyone Struggling to Get Traffic and Sales.If You're New In Business & Want to Advertise Effectively.Anyone Looking to Start a Career in The Digital Advertising Space.Anyone Who Wants to Build a Brand and a Fan Base Using Advertising.Someone with a job who wants to create their own business on the side.See You Inside The Become a Digital Marketing Advertising Specialist course!Love Robin & Jesper

Overview

Section 1: Introduction

Lecture 1 What Is Digital Advertising

Lecture 2 Why Digital Advertising Works

Lecture 3 Facebook Ads vs Google Ads

Lecture 4 How To Get Attention On Social Media

Section 2: Facebook Ads

Lecture 5 Facebook Ads Explained

Lecture 6 Getting Started

Lecture 7 Facebook Ads Objectives

Lecture 8 Facebook Ads Structure

Lecture 9 Locations & Demographics

Lecture 10 Detailed Targeting

Lecture 11 Languages

Lecture 12 Connections

Lecture 13 Placements

Lecture 14 Specific Mobile Devices & Operating Systems

Lecture 15 Optimization for Ad Delivery

Lecture 16 Cost Control

Lecture 17 Budget & Schedule

Lecture 18 Delivery Type

Lecture 19 Format

Lecture 20 Add an Instant Experience

Lecture 21 Media

Lecture 22 Multiple Placements

Lecture 23 Text & Links

Lecture 24 Build a URL Parameter

Lecture 25 Facebook Pixel

Lecture 26 Review

Lecture 27 Overview 1

Lecture 28 Overview 2

Lecture 29 View Charts

Lecture 30 Quick Editing

Lecture 31 Quick Creation

Lecture 32 A/B Test

Lecture 33 Campaign Tags

Lecture 34 Rules

Lecture 35 Breakdown

Lecture 36 Reports

Lecture 37 Bulk Manage

Lecture 38 Business Manager

Lecture 39 Audiences Explained

Lecture 40 Audience Insights

Lecture 41 Website Custom Audience

Lecture 42 Email Custom Audience

Lecture 43 Video Custom Audience

Lecture 44 Instagram Custom Audience

Lecture 45 Lead Form Custom Audience

Lecture 46 Events Custom Audience

Lecture 47 Facebook Page Custom Audience

Lecture 48 Shopping Custom Audience

Lecture 49 Lookalike Audience

Lecture 50 How to Use Audiences

Lecture 51 Creative Hub

Lecture 52 Conversion Ads

Lecture 53 Video Ads

Lecture 54 Lead Generation Ads

Lecture 55 Offer Ads

Lecture 56 Local Awareness Ads

Lecture 57 Messenger Ads

Lecture 58 Catalog Sales Setup

Lecture 59 Catalog Sales Ads

Section 3: Google Ads

Lecture 60 New Users Info

Lecture 61 How to Use This Course

Lecture 62 Set Up Your Google Ads Account

Lecture 63 Google Ads Structure

Lecture 64 Networks

Lecture 65 Campaign Start & End Dates

Lecture 66 Campaign URL Options

Lecture 67 Dynamic Search Ads

Lecture 68 Location Targeting

Lecture 69 Languages

Lecture 70 Audiences: Types

Lecture 71 Audiences: Targeting

Lecture 72 Budget

Lecture 73 Bidding

Lecture 74 Automated Bid Strategies

Lecture 75 Manual CPC

Lecture 76 Ad Formulas

Lecture 77 Ad Schedule

Lecture 78 Ad Rotation

Lecture 79 Sitelink Extensions

Lecture 80 Callout Extensions

Lecture 81 Call Extensions

Lecture 82 Structured Snippet Extensions

Lecture 83 App Extensions

Lecture 84 Lead Form Extension

Lecture 85 Message Extensions

Lecture 86 Promotion Extensions

Lecture 87 Price Extensions

Lecture 88 Location Extensions

Lecture 89 Ad Groups Structure

Lecture 90 Set Up Your Ad Group

Lecture 91 Ads Rules

Lecture 92 Successful Text Ads Principles

Lecture 93 Set Up Your Text Ad

Lecture 94 Review Process Shortcut

Lecture 95 Billing

Lecture 96 Dashboard

Lecture 97 Conversion Tracking

Lecture 98 Generate Website Conversion Tracking Code

Lecture 99 Install Global Site Tag

Lecture 100 Install Website Conversion Tracking

Lecture 101 Understanding Keywords

Lecture 102 Keyword Research

Lecture 103 Keyword Planning

Lecture 104 Keyword Organising

Lecture 105 Keyword Match Types

Lecture 106 Negative Keywords

Lecture 107 Finding & Listing Negative Keywords Part 1

Lecture 108 Finding & Listing Negative Keywords Part 2

Lecture 109 Keyword Research - Finding Keywords

Lecture 110 Keyword Research - Finding Keywords Part 2

Lecture 111 Keyword Research - Finding Competitors Keywords

Lecture 112 Keyword Planning - Using the Buyer’s Funnel

Lecture 113 Keyword Planning - Volume & Costs Estimates

Lecture 114 Keyword Organising - Finding Themes & Wrapping

Lecture 115 Calculate Your Max CPC Bid

Lecture 116 Quality Score

Lecture 117 Ad Rank

Lecture 118 Manage Multiple Accounts (MCC)

Lecture 119 Split Testing

Lecture 120 Remarketing

Lecture 121 Final Words

Section 4: Sales Psychology

Lecture 122 Reciprocity

Lecture 123 Curiosity

Lecture 124 Scarcity

Lecture 125 Social Proof

Lecture 126 Buyer Persona

Section 5: Instagram Ads

Lecture 127 Instagram Ads Explained

Lecture 128 Set Up Your Advertising Account

Lecture 129 Promote Post Ad

Lecture 130 Instagram Feed Ad - Campaign

Lecture 131 Instagram Feed Ad - Ad Set

Lecture 132 Instagram Feed Ad - Ad

Lecture 133 Instagram Stories Ad

Lecture 134 Instagram Ads Assignment

Section 6: YouTube Ads

Lecture 135 Why Use Video Ads?

Lecture 136 Connect Google Ads & YouTube

Lecture 137 Starting Our Video Ad Campaign

Lecture 138 Video Ad Formats

Lecture 139 Bidding Strategy

Lecture 140 Delivery Method

Lecture 141 Networks

Lecture 142 Inventory Type

Lecture 143 Excluded Contents, Types & Labels

Lecture 144 Selective Optimisation

Lecture 145 Frequency Capping

Lecture 146 YouTube Keywords

Lecture 147 Topics

Lecture 148 Placements

Lecture 149 Bidding

Lecture 150 Set Up Video Ad

Lecture 151 Companion Banner

Lecture 152 Discovery Ad

Lecture 153 Improve Profits Strategy

Section 7: Pinterest Marketing

Lecture 154 Why Pinterest Ads Work

Lecture 155 Set Campaign

Lecture 156 Set Ad Group

Lecture 157 Set Ad Pin

Section 8: LinkedIn Marketing

Lecture 158 Advertising on LinkedIn

Lecture 159 Set Content & Audience

Lecture 160 Set Budget & Schedule

Section 9: Quora Marketing

Lecture 161 Set Campaign

Lecture 162 Set Ad Set

Lecture 163 Create Ad & Dashboard

Section 10: Twitter Marketing

Lecture 164 Set Campaign

Lecture 165 Set Ad Group

Lecture 166 Dashboard

Section 11: Copywriting

Lecture 167 What is Copywriting

Lecture 168 Benefits vs Features

Lecture 169 Know What You're Selling

Lecture 170 Know Who You’re Selling To

Lecture 171 3 Keys to Sell Anything

Lecture 172 Writing Personalities

Lecture 173 It's Never Time or Money

Lecture 174 Headlines

Lecture 175 Subheads

Lecture 176 Use Persuasion

Lecture 177 Use Power Words

Lecture 178 The Steps To a Perfect Story

Lecture 179 The AIDA Model

Lecture 180 Remove Writer's Block

Lecture 181 Call-To-Action

Lecture 182 How To Call-To-Action

Lecture 183 Recap

Section 12: Bonus Lecture

Lecture 184 Bonus Lecture

You Who Wants to Master Digital Advertising From Scratch.,Freelancers Looking For The Full Packet Within Digital Advertising.,Anyone Looking to Start a Career in Digital Advertising.,Anyone Struggling to Get Website Traffic, Leads & Sales.,Someone With a Job Wanting to Create Their Own Business on The Side.,If You're New In Business & Want to Advertise Effectively.