BRAND ENGAGEMENT AND MANAGEMENT

Such an approach to branding contradicts many modern marketing ideas and techniques. Many old school marketers have spoken out against complicity in the marketplace. So the boisterous sergio ziman, the coca soda company's former head of marketing, warns:
It's nobody not wanting to give it all at the ransom of the consumer's imagination. Harmful and worthy consumers give them the opportunity by ourselves decide, how exactly their needs should be met, how difficult it will come for you: you have to make their dreams come true. Better control yourself dream and realization11.
I have a message for mr ziman and all marketers, set up the same way:
And remember: neither is one of these principles eternal.
Marketing without marketing:
Brand kidnapping manifest
Stop be fooled into thinking that your brand is yours. He belongs to the market.
Make brands work with consumers. Forget about focus groups, fire the trend chasers and make it work target audience.
Help the most influential and loyal clients broadcast the brand message to a wider audience. Be patient. For your initiative to start working, it may take years. Or weeks.
Be flexible.plan each step carefully but being everyone is ready to change along the way of affairs.
Give up control.free to have the opportunity to seize new opportunities, which arise only in an instant.
Oppose paranoid desire to order. Learn to appreciate surprise and imperfection.
Honor your community. Draw a line between brand promotion and manipulation and obsession, reducing the effectiveness of advertising.
How did it turn out, he wasn't originally going to orchestrate a revolution in the musical business and find file shares. He just thought: “how to make it on the internet without any problems can first find music?
You see, sean is a freshman in college, and he and his roommates are all the more annoyed by the broken links they find a lot of when searching the internet for rare music. Previously, searching for music was very troublesome. Just imagining for yourself - after a few hours of searching, the link you found suddenly disappeared. What's more, shownu must spend hours listening to the neighbors' complaints in the room… well, you are understood.