The Persona and Journey Map Playbook
The Persona and Journey Map Playbook: Designing Human-Centered Artifacts to Inspire and Drive Change
English | 2024 | ASIN : B0DCRZ5FCV | 374 Pages | PDF | 17 MB
English | 2024 | ASIN : B0DCRZ5FCV | 374 Pages | PDF | 17 MB
Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics.