Radically Simple Strength: A practical plan to help average guys build awesome bodies

Getting in awesome shape isn't easy, but it isn't complicated, either.

The principles of effective training and nutrition have been understood for decades, and the truth is, it's pretty boring stuff—lift weights, eat enough of the right foods, and get adequate rest. Do that consistently for a few years, and you'll build a strong, impressive physique.

So why do so many guys struggle to achieve their fitness goals?

The problem is that boring (albeit effective) advice is hard to sell, and in our congested, hyped-up, social media-crazed world, aspiring trainers, coaches, and fitness influencers are incentivized to pump out ever more sensational, polarizing, and provocative content that leaves the average guy confused, overwhelmed, and buried under mountains of misinformation and silly BS.

I wrote Radically Simple Strength to cut through the clutter and conflicting advice and answer one simple question: "What should the average guy do to get in awesome shape?" Rather than using this space to craft a slick sales pitch, let me skip the meaningless marketing jargon and tell you how Radically Simple Strength is different:

• It's simple
  When I say "radically simple," I mean it. I've stripped out all the superfluous stuff that wastes your time and doesn't lead to real results. What remains is an ultra-minimalist training and nutrition program with only the most essential strategies, tools, and tactics you need to get strong and look strong.
• It's specific
  Most fitness books try to appeal to the widest possible audience by offering infinite flexibility and endless options. In my experience, that rarely works. More choices mean more analysis paralysis and decision-making fatigue. Instead, Radically Simple Strength tells you exactly what to do every time you step into the gym or the kitchen. No guesswork. No overthinking. No decisions to make. Just effective, actionable advice.
• It's proven
  I've spent over two decades as a lifter, strength coach, and gym owner, testing, tweaking, revising and refining this approach with real people in real-world situations. This isn't a bunch of theories and hypotheses; every page of the Radically Simple Strength is packed with practical principles that have been proven to work.
• It's complete
  I hope this is the last fitness book you ever need. I set out to create a comprehensive training and nutrition manual that I could hand to any guy looking to transform his body and say, "Here, just do this. Ignore everything else. This is everything you need to know (and absolutely nothing you don't) to get in awesome shape." The training programs and meal plans in Radically Simple Strength are designed to guide you, step-by-step, from a total beginner to an advanced barbell badass.

Who this book is (and isn't) for

This book is not for competitive powerlifters, elite athletes, or professional bodybuilders. Those guys don't need my help. This is a book for regular guys with average genetics who want to be a little bigger, a lot stronger, not fat, and not hurt. It's for men who want to make the most of the hereditary hand they were dealt and get in the best shape possible without killing themselves in the gym or making fitness their full-time job.

So if you're sick of spinning your wheels and not getting the results you want. If you're tired of sorting through all the flashy fad diets, complicated training programs, and ambiguous advice. And if you're ready to build a strong, lean, muscular physique you're proud of, I hope you'll give me the opportunity to be your guide on this Radically Simple journey. Your best body is waiting.