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    3. Clout-Based: Three Essential Tenets of Influencer Marketing

    Clout-Based: Three Essential Tenets of Influencer Marketing

    Posted By: hill0
    Date: 21 Feb 2022 15:48:02
    Clout-Based: Three Essential Tenets of Influencer Marketing

    Clout-Based: Three Essential Tenets of Influencer Marketing
    English | 2022 | ASIN: B09SJPBT8V | 124 Pages | PDF EPUB | 3.3 MB

    Clout-Based explores the phenomenon known as “Influencer Marketing.” We first attempt to define such a practice, discuss its evolution, study its early successes and failures, and finally then introduce a new model approach to influencer marketing, known as the Social Exchange Model.

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