Stand Out!!: The Secrets of Branding for A New Generation
English | 2022 | ASIN: B097J5TTMG | 202 Pages | EPUB | 2 MB
English | 2022 | ASIN: B097J5TTMG | 202 Pages | EPUB | 2 MB
The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.