Be About Something: Unlock Your Big Idea to Catapult Your Business to the Next Level

What if you could go from having a book outline that spends months collecting dust deep in your hard drive to writing a book, start to finish, within the next three months?

I worked with dozens of women who have tried to write but couldn’t get it done.

Every last one of them worked their butts off.

Like you, these are get-s**t-done people. But…

They were skipping a step that no one has ever told them about.

That step I see so many talented women leaders skipping? That's why I wrote Be About Something.
You can write good content quickly and easily. But you have to get crystal-clear on the world-changing impact of your idea. That’s what Be About Something gives you.

With Be About Something… you'll articulate a Big Idea that is so clear and compelling that you’ll never struggle with writer’s block again. And you can do it in just a few hours.

Be About Something helps you transform from subject matter expert to industry leader with a devoted following.
Learn: The Be About Something book walks you through articulating your Big Idea, and where you get stuck between your brain and writing it on the page

Take action: Step by step exercises that help you clarify your Big Idea, beat writer’s block, and get your writing done instead of just torturing yourself with thinking about it. Go from how-to teacher to high-profile thought leader, and have the confidence not to hide your brilliance.

Right now, you’re saying
- “I have no time to get all my essential business tasks done, let alone to write.”

- “I just want someone else to do this for me, it’s not my zone of genius.”

- “But because I don’t write, no one knows who I am and people in my field with a fraction of my experience and expertise are way more well-known than I am.”

Imagine instead if you
- didn’t need to carve out hours and hours of time to write because the words just flowed
- could hand off the writing to someone else without a lot of back and forth because you know exactly what you want to write and how you want it to sound. You wouldn’t be constantly underwhelmed by
- went from nice person who teaches people how to do things, to high-profile expert who leads the way in your industry

You can absolutely have this, and it doesn’t have to take years. If you can set aside 6 hours (and they don’t have to be in a row), this can be you.

About the Author:
Maggie Frank-Hsu has spent her entire career helping companies seize audiences’ attention and moving them to action using the written word. She has a master’s degree from the Columbia School of Journalism. Yet when it came to writing her own content… she spent YEARS avoiding writing.

But after she developed the Be About Something method, she wrote the book on it (literally!) in under a month, while running her own consulting business, and without waking up at 4 am or staying up until 1 a.m. to do it. And also while mothering her 5- and 2-year-old boys.

Her Be About Something system made it possible for her to write a book even during a world-altering pandemic when she had patched-together childcare.

Now she's showing you how she went from not writing for over a decade to writing every week and writing a book within a month.