Decoding Customer Value at the Bottom of the Pyramid
Decoding Customer Value at the Bottom of the Pyramid:
An Urban India Marketing Perspective
by Ritu Srivastava
English | 2020 | ASIN: B081ZKHK2Y | 222 Pages | EPUB | 1.23 MB
An Urban India Marketing Perspective
by Ritu Srivastava
English | 2020 | ASIN: B081ZKHK2Y | 222 Pages | EPUB | 1.23 MB
Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India.