Social Media Marketing, Second Edition
Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content
by Emi Moriuchi
English | 2019 | ASIN: B07QFC198C | 93 Pages | PDF | 2 MB
by Emi Moriuchi
English | 2019 | ASIN: B07QFC198C | 93 Pages | PDF | 2 MB
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place.