Before You Write Another Blog Post: A content strategy guide for corporate bloggers
Jeffrey Kranz, "Before You Write Another Blog Post: A content strategy guide for corporate bloggers"
2016 | EPUB | 118 pages | ASIN: B01EM6N6A8 | English | 0.3 MB
2016 | EPUB | 118 pages | ASIN: B01EM6N6A8 | English | 0.3 MB
Your next blog post will either be a huge content marketing success or a huge waste of time. Why leave it to chance?
Your company's blog hinges more on how you plan your content than it does on how you write your content.
When you plan your blog posts right:
You make more money
You get more traffic
You grow your business
You make better decisions (and learn more from your failures)
When you don't plan:
You lose your audience
You are vulnerable to competitors
Your writers waste their time
You miss out on long-term traffic
This book walks you through the process of strategically planning every post on your company blog.
This guidebook will give you and your marketing team a game plan for coming up with blog post ideas and ruthlessly vetting out the duds.
You'll learn how to out-write your competitors. You'll learn how to produce more content than you ever thought you could. Most importantly, you'll learn how to set up every future blog post to bring in more traffic and revenue.
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