Real Estate Realities: Accommodating the Investment Needs of Today’s Society

Following the success of Real Estate Riches and Building Your Real Estate Riches, which were bestsellers in major bookstores, as well as on the Sunday Times bestsellers’ list for weeks, property expert Ku Swee Yong now offers an updated essential guide to help investors to maximise their investment returns. Especially for those who are keen on commercial or industrial properties, this book gives practical advice that will help you make sound decisions. Backed by solid research and astute observations, Real Estate Realities cuts through the haze of speculation and advertising clutter. It addresses current issues faced by property investors through a collection of articles previously published in Today and The Business Times, and reveals insights into public and private properties, mixed developments, luxury estates and legacy planning.
About the Author
Ku Swee Yong is a practising property agent and CEO of International Property Advisor Pte Ltd (IPA) – a real estate family office that is qualified to carry out the work of an Estate Agency and beyond. Swee Yong was previously General Manager of Far East Organization’s Indonesia office, the Director of Marketing and Business Development at Savills (Singapore) and Director at the Real Estate Centre of Expertise in Société Générale Private Banking. He has bought, sold, leased and managed properties for high net worth individuals, corporations, property developers and funds. He also provided consultancy services and advice to private banks and their clients. His views are widely quoted in reputable media and he speaks at closed-door events addressing private banking clients, fund managers and industry practitioners.
Swee Yong studied at Raffles Institution and Hwa Chong Junior College. He completed a BSc (First Class Honours) at the Imperial College of Science, London, UK and participated in the Erasmus Programme (European Union student exchange programme) at Institut Louis Pasteur, Université de Strasbourg, France. He also has an MBA (Strategic Marketing) from the University of Hull, UK.