Buy-ology: How Everything We Believe About Why We Buy Is Wrong (Audiobook)
Buy-ology: How Everything We Believe About Why We Buy Is Wrong (Audiobook) By Martin Lindstrom, read by Will Thorp
Publisher: B.B.C WW (Audi.ble) 2009 | 5 hours and 56 mins | ISBN: n/a , ASIN: B002SQ80PG | MP3 | 242 MB
Publisher: B.B.C WW (Audi.ble) 2009 | 5 hours and 56 mins | ISBN: n/a , ASIN: B002SQ80PG | MP3 | 242 MB
Why did so many people who took the 'Pepsi challenge' say they preferred Pepsi only to carry on buying Coca-Cola? Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke? Why does the scent of melons help sell electronic products? If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
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