Ryan Deiss - Authority ROI

If you want to be among those who make their living online you need to stand out. No longer is the “Blogger” attracting traffic or sales. The rules have changed and as Ryan puts it “Blogging is Broken” To survive today you can’t be a Blogger BUT you CAN be an Authority!! Good news is being a recognized authority in your niche gets a type of respect that translates into sales, more subscribers, and a better bottom line (up to 8 times more profitable than the current style of blogging being taught by others).

Inside the members area there are 6 core modules plus the other stuff.

The six modules are:

Module 1: Gut Check
Module 2: Establishing Your Brand
Module 3: Building Your Authority Site
Module 4: Establishing Your Content Strategy
Module 5: Monetizing Your Authority
Module 6: Scaling Your Media Empire

Inside each of the modules are several training sub-modules. There are hundreds of hours of videos, audios, and pdfs to read and learn.

It is well structured for step-by-step instruction with plenty of reference and resources.

Module 1: Gut Check
Finding sustainable markets for your authority sites - without it, you’ll just be rearranging deck chairs on the Titanic.

However, intense data mining isn’t necessarily the best place to start either.

Ryan will explain some very simple ways to determine if your site idea holds water. Following his guidelines, I could probably say Yay or Nay to any specific idea within minutes.

If you are stuck for ideas, Ryan has resources to help you get going.

Module 2: Establishing your Brand
Learn to distinguish between your “market” and your “topic”.

Your market is about the “who, and your topic is about the “what”.

Your topic can shift overtime, but your market is your business constant.

Interesting discussion on selecting Personal, Corporate, or Product-Centric brand.

Which one yields more rapid growth? Which one is the most limiting?

Establishing personality and brand voice: this is something I see many bloggers fail at.

Distinguishing themselves from their competition.

Is your brand going to be serious or snarky? Is the glass half empty or half full? Will your language be formal or friendly?

Ryan has an awesome way to find the right voice that matches your personality and your market; wish I would’ve thought about it!

More: choosing the right domain name, creating your elevator pitch, etc.

Module 3: Building your authority site
Module 3 transitions us from the foundation work to the hands-on part, where we get to actually pour our grand ideas into our future authority site.

But to ensure that you don’t skip the steps above (remember, we want to avoid rearranging deck chairs on the Titanic), Modules 3 through 6 will become available at a later date.

Here’s what you’ll learn from Module 3:

Everything about setting up a WordPress site, the plugins and themes to use, what pages you HAVE TO have for SEO purposes and to comply with FTC disclosure guidelines, setting up the best silo structure to get the best SEO results, etc.
Plus:

Trademark Your Site Name
Get a Google Places Listing
Prime The Pump With “Core Concept” and Filler Posts
Prime the Pump With Bad Ads From Big Companies
Setup Branded Social Properties
Integrate Social Properties Into Your Authority Site

Module 4: Establishing your content strategy
The lessons in Module 4 include:

Determine Your Posting Schedule
Determine Your Mailing Schedule (Editorial Calendar)
Brainstorm Possible Writers
Use Your Competition
Do All The Google Author Rank stuff…
Contact 20 Writers From Section 3
Add A “Write for Us” Page On Your Site
Post A Job Listing At Problogger.com
Post A Listing On Guest Blogging Sites:
Install the Postrunner WP plugin
Become A Curator Of Content
Regularly Go Back and Interlink Old Blog Posts
Make Active “Commentors” Famous

Module 5: Monetizing your authority
Monetizing my authority with Traffic Generation Café is a major sore point for me, so I am really looking forward to diving into this module.

Here’s what we’ll learn:

Convert Visitors into Subscribers
Lead Magnets
Sidebar Forms
Landing Pages
In-Post Opt-Ins
Create Two-Step Opt-In Forms
Sell Advertising
Hold a Webinar
Add a Premium Subscription Level
Virtuous Cycle
Module 6: Scaling your media empire
The lessons in Module 6 include:

Know Your Numbers
Monitor Your Rankings
Increase From 3 – 5 Posts Per Day to 5 – 10 (but make sure key metrics don’t trend down)
Hire a Managing Editor to Take Over Your Role
Syndicate With Other Top Sites
Run a Contest
Expand to Paid Advertising
Use Retargeting to Bring Traffic Back
Buy Tweets to Raise Your Profile



SalesPage