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    3. Advertising & IMC: Principles and Practice, 9th Edition [Repost]

    Advertising & IMC: Principles and Practice, 9th Edition [Repost]

    Posted By: AlenMiler
    Date: 12 Feb 2019 17:59:58
    Advertising & IMC: Principles and Practice, 9th Edition [Repost]

    Advertising & IMC: Principles and Practice, 9th Edition by Sandra Moriarty, Nancy Mitchell, William D. Wells
    English | February 17, 2011 | ISBN: 0132163640 | 657 pages | PDF | 41 Mb

    An accessible and well-written approach to advertising.
    Advertising tracks the changes in today’s dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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