Advertising on LinkedIn
Advertising on LinkedIn
3/16/2017 | .MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 41 mins | 363 MB
Instructor: Irina Skripnik
3/16/2017 | .MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 41 mins | 363 MB
Instructor: Irina Skripnik
Set up your business to reach your ideal customers by advertising on LinkedIn, the world's largest professional network. The marketing capabilities of LinkedIn include features for posting original content, managing your company's brand presence, performing content marketing, creating ads, and more—all while targeting specific audiences that are the most valuable to your business. This course provides both an introduction to advertising on LinkedIn and a step-by-step walkthrough of how to implement strategies using the tools provided. Budgeting, measurement, and analytics along with targeting tactics are also covered.
Topics include:
Posting organic content
Creating a Company Page
Using Campaign Manager
Setting up an advertiser account
Pursuing content marketing
Getting started with Sponsored Content
Setting up a Text Ads campaign
Using Sponsored InMail
Targeting audiences on LinkedIn
Making bids, budgets, and schedules
Setting up billing, payments, and coupon codes
Reporting and measuring conversions
Advertising on LinkedIn
