Accountant CPA Business Marketing

According to Capstone/Bain, only 8% of CPA clients believe their CPA firm provides them with a superior client service and a measly 34% of CPAs even provide ‘good’ client service.
In this proven and powerful CPA marketing system, you will learn the 2 most important tasks that any accounting business or financial advisor service must do to be successful - 1) Maintain very high customer satisfaction and customer retention percentages, so your clients don’t leave and 2) Learn how to effectively target and reel in both lucrative high-profile clients and large numbers of new clients that leave your competitors.
CPA Marketing and Accounting Firm Business Strategy is the premier CPA advertising and marketing guide because Dekker draws from both top-line marketing training received while earning his Master's degree at the #1 college program for marketers at Kellogg School of Management and has applied marketing strategy to build impressive CPA client lists at multiple accounting firms.
In this valuable CPA marketing guidebook, you will learn proven methods that can be effectively applied around the world by accountants with any level of prior marketing experience:

How to increase visibility for your business, using both online and traditional methods

How to book new client consultations and get new clients who aren’t price sensitive

How to charge a premium for your services by differentiating your firm and branding

How to get CPA client referrals from EXISTING clients

How to reframe your CPA advertising and messaging plan around the needs of the client rather than talking about your firm and your services

How to approach content marketing and digital marketing using insider secrets for building marketing funnels and landing pages with huge conversion rates and click-through percentages

How to execute a superior accounting firm marketing plan from A to Z

The most important thing that you can do to set yourself up for success in any CPA business is to learn from top-level talent. Mr. Fraser received outstanding training from the best in the marketing field, when he was a young college graduate. Now, you can position your accounting business to be the primary CPA firm in your area by applying the marketing tips that the author has learned over years of marketing success.
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This book is incredibly helpful if you're an accountant or run an accounting practice and wish to grow. The material will also be helpful you are a financial advisor looking for more clients.

Learn…
- How to get more clients
- How to get new clients & do prospecting for new clients
- How to grow your firm
- Guerrilla marketing for consultants
- Marketing for accountants / marketing for accounting firms
- Online marketing for accountants / Internet marketing for accountants
- Digital marketing for accountants / digital marketing for accounting firms
- Content marketing for accountants

Also suitable for financial advisors working in: portfolio management | wealth management | financial planning | consulting finance | consulting business