The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete?The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.In The Social Sales Engineer, you'll discover:The push you need to overcome your doubts about social media.The foundational principles that will help you achieve thought leadership.Inspirations and solutions for your daily sales engineering challenges.An intriguing story for Netflix-like entertainment.A fantastic cover that will look fabulous on your bookshelfThe Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brand––both online and offline.If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissang’s extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career!Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don’t expect and therefore won’t forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.