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    Consumer Perceptions and Food

    Posted By: hill0
    Date: 2 Nov 2024 20:17:04
    Consumer Perceptions and Food

    Consumer Perceptions and Food
    English | 2024 | ISBN: 9819778697 | 751 Pages | PDF EPUB (True) | 30 MB

    This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. Perception is the process of selecting, organizing, and interpreting sensations into a meaningful whole, and this book highlights how human perceptions are unique, highly subjective, and easily distorted.
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