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    3. Management Of Innovation Strategy In Japanese Companies

    Management Of Innovation Strategy In Japanese Companies

    Posted By: readerXXI
    Date: 3 Apr 2019 04:28:31
    Management Of Innovation Strategy In Japanese Companies

    Management Of Innovation Strategy In Japanese Companies
    by Kazuki Hamada and Shufuku Hiraoka
    English | 2017 | ISBN: 9814759627 | 278 Pages | PDF | 10.4 MB

    Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies.

    'Innovation' has diverse definitions, but the editors of this book have adopted the one proposed by J. A. Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Positive analyses using questionnaires and innovation management strategy in individual industries and companies is also explored in detail.

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