Platform Strategy for Global Markets: Strategic Use of Open Standards and Management of Business Ecosystems
by Hirofumi Tatsumoto
English | 2021 | ISBN: 9813367881 | 505 Pages | PDF EPUB | 17 MB
by Hirofumi Tatsumoto
English | 2021 | ISBN: 9813367881 | 505 Pages | PDF EPUB | 17 MB
This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies.