Invisible Gold In Asia : Creating Wealth Through Intellectual Property
David Llewelyn, "Invisible Gold In Asia : Creating Wealth Through Intellectual Property"
English | ISBN: 9812618902 | 2010 | 336 pages | EPUB | 2 MB
English | ISBN: 9812618902 | 2010 | 336 pages | EPUB | 2 MB
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect?
From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
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