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    3. New Directions In Behavioral Pricing

    New Directions In Behavioral Pricing

    Posted By: yoyoloit
    Date: 28 Jul 2024 16:02:34
    New Directions In Behavioral Pricing

    New Directions in Behavioral Pricing (207 Pages)
    by Chezy Ofir
    English | 2024 | ISBN: 9811292221 | 208 pages | True PDF | 11.25 MB


    Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.


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