The Opportunity Lenses: How to Spot Your Next Big Business Opportunities

The Opportunity Lenses is a book for entrepreneurs and innovators who want to find new business opportunities in a rapidly changing world.

The business world has been changing in an accelerated way over the last decades, making it hard to anticipate what will come next.

So, how can you identify new opportunities for your business?

The Opportunity Lenses will help you imagine the future of your business by making sense of our rapidly changing world, so you can spot new opportunities before your competitors.

What’s the approach?

★ This book presents a directory of “lenses”. These are business tools that will help you notice changes in the world, explore the future, identify emerging business opportunities, and select the ones that your company should pursue. ★

LEARN TO SPOT NEW BUSINESS OPPORTUNITIES

By reading The Opportunity Lenses, you will learn to:

• Understand where new opportunities come from
• Identify new business opportunities before the competition
• Assess if an opportunity will drive sustainable growth
• Facilitate stakeholder discussions to prioritise opportunities
• Choose which opportunity is best for your company

THIS IS FOR YOU, IF…

This is a book designed for people who are searching for new ways to grow their business or trying to find a new business idea.

It's a book for people who want to take action, not just to read.

With real-life case studies, The Opportunity Lenses gives you practical tips to apply what you've learnt to your own business environment.

RELATABLE EXAMPLES TO MAKE THINGS REAL

You'll find a range of real-world examples from small and medium businesses (SMBs) to larger organisations such as Amazon, Dyson, Apple, and Meta (formerly Facebook).

The book is also mentioning cutting-edge technology such as artificial intelligence (AI), blockchain, virtual reality (VR), and augmented reality (AR). Elements of Web3 and the Metaverse are taken into account while these two concepts aren’t named directly.

TOOLS TO HELP YOU FIND STARTUP IDEAS

You’ll find the concepts relevant if you are working on building a new venture.

The Opportunity Lenses encourages you to explore what could happen in the future. It’s a great way to find new venture ideas, future-proof startup investments, and test your own business ideas.

These innovation tools and techniques are relevant to corporate innovation as well as product innovation and service design.

You’ll find the book useful for new product development and also business model innovation.

FORESIGHT AND INSIGHT

The Opportunity Lenses leverages techniques used by futurists and futurologists to define future trends from the shifts in tech, politics, environment, and business.

These tools can be widely used in corporate strategy, as well as product innovation.

While the book doesn't fully focus on the topics of sustainability and green business, all the tools can be applicable to emerging and growing trends in those areas.