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    3. Fighting Churn with Data: The science and strategy of customer retention (MEAP)

    Fighting Churn with Data: The science and strategy of customer retention (MEAP)

    Posted By: AvaxKevin
    Date: 26 Aug 2020 10:48:11
    Fighting Churn with Data: The science and strategy of customer retention (MEAP)


    Fighting Churn with Data: The science and strategy of customer retention (MEAP) by Carl S. Gold

    English | 2020 | ISBN: 9781617296529 | 484 Pages | PDF/ EPUB/ MOBI | 59.12 MB


    Fighting Churn with Data is your guide to keeping your customers for the long haul. Chief Data Scientist at Zuora Carl S. Gold provides a clear overview of churn concepts, along with hands on tricks and tips he has developed through years of experience analyzing customer behavior. Packed with project-based examples, this book teaches you to convert raw data into measurable customer metrics, develop and test hypotheses about churn rates, and present your findings clearly to non-technical decision makers in marketing and sales. Using this book, anyone with a modest data analysis background can get churn analysis right and reap the revenue benefits of high customer retention.
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