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    Global Marketing, Global Edition, 10th Edition

    Posted By: AvaxKevin
    Global Marketing, Global Edition, 10th Edition


    Global Marketing, Global Edition, 10th Edition by Mark C. Green
    English | 2020 | ISBN: 9781292304021 | 632 Pages | True PDF | 132 MB


    Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.