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    1. Home
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    3. Food Marketing and Labelling

    Food Marketing and Labelling

    Posted By: DexterDL
    Date: 30 Jun 2025 14:39:55
    Food Marketing and Labelling

    Food Marketing and Labelling: A Practical Guide
    English | 2025 | ISBN: 9781003473305 | 381 pages | True PDF,EPUB | 19.66 MB


    This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.

    Key Features

    Analyses consumer psychology behind food choice and marketing strategy
    Covers food labelling regulations and compliance and nutritional requirements extensively
    Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices
    UPWARDS