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  3. Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Posted By: insetes
Date: 7 May 2019 18:34:17
Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material By Rob Bowdery
2008 | 178 Pages | ISBN: 294037368X | PDF | 35 MB


Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!
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