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    3. Hands-on Programmatic In-house Digital Advertising

    Hands-on Programmatic In-house Digital Advertising

    Posted By: hill0
    Date: 20 Aug 2022 06:34:50
    Hands-on Programmatic In-house Digital Advertising

    Hands-on Programmatic In-house Digital Advertising:
    Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
    English | 2022 | ISBN: 939103019X | 316 Pages | EPUB (True) | 3 MB

    With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system.

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