International Business: Environment and Globalization

Globalization has been a major factor behind the improvement of the market changes all over the world. In today's scenario, it is not possible for business to avoid the influence of internationalization of each countrys' economy, the globalization of the world's markets, and the growth of new emerging markets. Hence, it has become very important to not only emphasize on international business but also study the affect of globalization in international business. The main features of the book Unit INTRODUCTION IN INTERNATIONAL BUSINESS / International Business and Globalization / Modes of International Business / Trade and International Trade Theories / Unit INTERNATIONAL BUSINESS ENVIRONMENT / Economic Foundation of International Business / Political and Legal Environment / Sociocultural and Ethical Environment / Technology and Environmental Sustainability / Economic Integration and Regional Trade Blocks / Unit REGULATORY OF INTERNATIONAL TRADE / International Financial Institutions / Foreign Exchange Market / World Trade Organization / Trade Related Intellectual Property Rights / Unit STRATEGIC MANAGEMENT AND INTERNATIONAL BUSINESS / Global Market Entry and Collaborative Strategies / Export and Import Strategies / Organization of International Business / Strategies for International Business Negotiation and Diplomacy / Unit INTERNATIONAL BUSINESS OPERATION / Global Manufacturing and Supply Chain Management / International Marketing / Global Human Resource Management / Financial Management in the International Business / Appendix / Syllabus / Index