Customer Relationship Management

CONTENTS - 1: Introduction to Customer Relationship Management (CRM) – Kritika Prakash, 2: Customer Empowerment – Dr. Anita Deshbhratar, 3: CRMImplementation – K. Pratyusha Reddy 4: Marketing in Tourism Industry – Ms. Smriti Shrivastava, 5: Customer Relationship Management as a Business Strategy – Dr. Hemlata Shakya, 6: Analytics of Customer Relationship Management (CRM) – Nidhi Gupta, 7: Social Customer Relationship Management – Jahanvi Shyamkuwar & Dr. N.R. Das, 8: Relationship Building and Brand Management – Inderpreet Bhogal, 9: Customer Relationship Management in Tourism – Dr. Richa Mishra, 10: Sustainability and Customer Relationship Management – Anshita Sachan, 11: The Model of Buyer-Seller Relationship and the Customer Relationship Audit – Nisha Dinker, 12: A Descriptive Study of Customer Relationship Management: Enhancing Customer Retention and Acquisition Strategies – Ms. Zenab Javed, 13: Strategic Insights into Digital Customer Relationship Management: The JioMart Experience by Reliance Retail – Dr. D.K. Gangwar & Mr. Rishabh Gangwar, 14: e-CRM Implementation and its Impact: A Case Study of Star Health and Allied Insurance Company – Deeksha Chaurasia & Dr. D.K. Dubey, 15 A Study on the Inclusion of e-CRMStrategies by the Corporate Sectors with Special Reference to Amazon, India – Insha Mirza & Aishwarya Sewani, 16: e-CRM—Revolutionizing Customer Relationships in the Digital Age – Brajesh Jatav, 17: Customer Relationship Management in Banking Sector — A Comparative Study – Nazia Sultana & Nidhi Gupta