Principles of Marketing, 19th Edition
Principles of Marketing, 19th Edition
English | 2023 | ISBN: 9357055215 | 2041 Pages | EPUB | 40 MB
English | 2023 | ISBN: 9357055215 | 2041 Pages | EPUB | 40 MB
Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers.