Words That Get Results: A Practical Guide To Strategic Messaging

Words That Get Results is your essential guide to mastering the art and science of strategic messaging. In this book, author Felipe Moreno presents a systematic, step-by-step method for saying the right things to achieve the results you want.
Moreno’s unique linguistic equation, SMM©, offers a groundbreaking technique that turns strategic insights into persuasive words. This messaging formula can be applied to a wide range of situations, from pitching big proposals, rallying your team or getting your point across in a work meeting. It is also great for creating effective pitches, memorable slogans, and catchy sayings.
With vivid real-world examples demonstrating the effectiveness of the method and a seamless blend of ancient wisdom and modern research, Words That Get Results is an indispensable resource for impactful communication.

As a reader, you will get (in the readers' own words):
“A fantastic tool for anyone wanting to sharpen their communication skills and craft messages that hit the mark!” — Alicia McAuliffe, Healthcare Business Executive, Albany.
Practice with a “unique linguistic equation, SMM©, which serves as a powerful framework for translating strategic insights into concrete, actionable words.” — Leon Edward, Senior Engineer, Columbia, SC.
A “structured methodology that can be applied across various contexts, with an approach that is both innovative and practical.” — Kristine Parker, HR Leader, Seattle.
“Lessons to apply to your daily interactions, from an insightful and easy-to-follow blend of timeless rhetorical techniques with modern strategies.” — Alejandro Alfageme, CEO, Madrid.“Real-world examples and case studies that are pure gold, showing exactly how these techniques can work in different scenarios.” — Gleuto Serafim, Company Director and Founder, Sydney.
"A journey from ancient Greece to the modern marketing world, seamlessly combining insights from Aristotle's Rhetoric, Plato's Dialogues, and Daniel Kahneman's cognitive psychology." — Daniela Montiel, Communications and Branding, California.“A step-by-step guide that is also a practical distillation of a deep understanding of human communication and motivation, of rhetoric and psychology.” — Kristina Cordero, Professor of Literacy and Linguistics, New York.