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  3. Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules

Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules

Posted By: insetes
Date: 19 Oct 2021 11:02:06
Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules

Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules By Ian Gotts, Dominic Rowsell
2008 | 194 Pages | ISBN: 1906465266 | PDF | 2 MB


Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
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