It's your world, so change it: using the power of the Internet to create social change
It's your world, so change it: using the power of the Internet to create social change By Tom Head
2010 | 201 Pages | ISBN: 0789739771 | PDF | 7 MB
2010 | 201 Pages | ISBN: 0789739771 | PDF | 7 MB
There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: • Using the Web to find activism jobs and volunteer opportunities • Using Google Alerts, RSS feeds, and other tools to stay informed • Building cause-related web sites - even if you have practically no money or web experience • Engaging effectively on social networking sites • Promoting causes, events, or organizations without spamming • Getting more attention and links for a cause • Keeping allies informed via email, blogs, text messaging, and Twitter • Organizing local activists using global media, and using online activism to support on-the-ground work • Blogging to promote a cause: when it works, and when it's not worth it • Avoiding the common mistakes e-activists make