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    Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

    Posted By: insetes
    Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

    Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research By Norbert Schwarz, Seymour Sudman
    1995 | 240 Pages | ISBN: 0787901458 | PDF | 32 MB


    In Answering Questions the authors present a summary of the latest research on the techniques and methods used for uncovering the cognitive and communicative processes used in answering survey questions. Those in the fields of social and behavioral science, survey and marketing research, personnel and program evaluation, psychological and educational testing, and a variety of other fields will find this a practical, useful resource.