The Secret of the Double Pipeline
The Secret of the Double Pipeline: And Other Easy Tips and Tricks for Having a Better Business, a Nicer Life, and Making Your Marketing Make More Money by Robert Bly
English | November 23, 2023 | ISBN: N/A | ASIN: B0CNP2DVBG | 204 pages | EPUB | 0.89 Mb
English | November 23, 2023 | ISBN: N/A | ASIN: B0CNP2DVBG | 204 pages | EPUB | 0.89 Mb
In The Secret of the Double Pipeline, Bob Bly—the man McGraw-Hill calls “America’s top copywriter”—reveals field-proven strategies that can double or even triple your marketing results. So your business makes you more money—allowing you to attain a happier and more abundant life.
Including:
Use the secret of the “double pipeline” to generate an unending stream of leads and orders. See page 5.
Master the “Motivating Sequence” for writing kick-butt sales letters. Page 60.
The secret of getting your ideas across with “content amplification.” Page 175.
Get prospects to act now using the “evergreen urgency” gambit. Page 172.
Close more sales thanks to “the drop in the bucket” technique. Page 149.
Grab your reader’s attention with powerful “value-added” copy. Page 26.
Bond with your customers using the secret of “transparency.” Page 7.
And so much more.