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    Media Research Techniques

    Posted By: insetes
    Date: 27 Oct 2018 15:24:48
    Media Research Techniques

    Media Research Techniques By Arthur Asa Berger
    1998 | 184 Pages | ISBN: 0761915362 | PDF | 7 MB


    Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
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