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    The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

    Posted By: insetes
    The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

    The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies By Dick Stroud
    2006 | 333 Pages | ISBN: 0749442581 | PDF | 3 MB


    * Contains original research conducted by OMD into the relationship between age and consumer behavior