Making Business Child's Play: How to Build a Winning Brand
Making Business Child's Play: How to Build a Winning Brand by Joanna Jensen
English | September 30, 2025 | ISBN: 1398624578 | 256 pages | EPUB | 4.86 Mb
English | September 30, 2025 | ISBN: 1398624578 | 256 pages | EPUB | 4.86 Mb
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).
Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand.
If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
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