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    3. Managing Business In A Multi-channel World: Success Factors For E-business

    Managing Business In A Multi-channel World: Success Factors For E-business

    Posted By: insetes
    Date: 27 Aug 2019 09:50:00
    Managing Business In A Multi-channel World: Success Factors For E-business

    Managing Business In A Multi-channel World: Success Factors For E-business By et al TIMO SAARINEN (Editor)
    2005 | 347 Pages | ISBN: 1591406307 | PDF | 6 MB


    Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
    UPWARDS