Marketing Construction Services - An Introduction to the Trends in Marketing Services within the Construction Industry

Written for both seasoned professionals and industry novices by a professional with nearly three decades of experience in operations and business development, this book provides a general overview, as well as a comprehensive understanding of the projects, trades, money, and market processes of the construction industry. It is a “must read” for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project. Owners, design professionals, financiers, construction managers, general contractors, and subcontractors within the commercial construction industry will find this to be a handy and invaluable reference. Content: Front Matter • Table of Contents 1. Overview 2. Construction Management 3. Corporate Strategic Planning 4. The Corporate Marketing Process • 5. Organizational Marketing Responsibilities • 6. Essential Marketing Positions (Niches) 7. The Professional Salesperson 8. Business Development 9. Client and Project Proposals • 10. Communication Techniques 11. How Owners Buy Construction Services 12. Marketing Presentations • 13. Conclusion Index

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