Management of Electronic Media, 4th edition By Alan B Albarran
2010 | 332 Pages | ISBN: 0495569429 | PDF | 2 MB
2010 | 332 Pages | ISBN: 0495569429 | PDF | 2 MB
Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.