Transmedia Storytelling: Imagery, Shapes And Techniques
Transmedia Storytelling: Imagery, Shapes And Techniques by Max Giovagnoli
English | Nov. 2, 2011 | ISBN: 1105062589 | 147 Pages | PDF | 2 MB
English | Nov. 2, 2011 | ISBN: 1105062589 | 147 Pages | PDF | 2 MB
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
For some time, there have been two definitions that pair the entertainment and information with communication worlds: cross-media and transmedia, both used to identify narratives that simultaneously develop on multiple media. As always, the difference lies in the nature of stories and in the way we choose to tell them. In this sense, there are: - narrative forms that don’t change when they are diffused on multiple platforms (for instance, a short film released in the same version at the cinema and, at the same time, on the web or during a TV show); - narrative forms that share the same elements (plots, characters, atmospheres...) but that change depending on the publishing platform through which they are released (for instance, the same short film might be developed as a series or as a movie for the theater; its protagonist for a comic book series, etc...).