Alternate Reality Games For Behavioral and Social Science Research by Ruthanna Gordon
English | Feb. 27, 2015 | ISBN: 131278105X | 131 Pages | PDF | 15 MB
English | Feb. 27, 2015 | ISBN: 131278105X | 131 Pages | PDF | 15 MB
By weaving fictional narratives and problem solving into everyday life, alternate reality games (Args) may be able to fill gaps left by traditional studies in the behavioral and social sciences. Researchers are exploring new ways to address concerns such as ecological validity, inconsistent replication, and recruitment of large and diverse sample populations.
This book examines the potential strengths of ARG-based behavioral, social, and neurophysiological research, the challenges that remain to be overcome, and potential starting points for pilot testing these possibilities.