The Annual Campaign

Expert advice for building and managing a well-run annual support campaign of a nonprofit organizationNonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual support campaign readiness, annual support campaign case statement examples, sample pledge cards, cultivation tips for obtaining larger gifts, and much more. Erik Daubert (Durham NC) currently serves as Association Financial Development Consultant for the YMCA of the USA, assisting YMCA associations across the country with consulting for annual, capital, and endowment efforts.Content: Chapter 1 What is the Annual Fund? (pages 1–17): Chapter 2 Benefits of the Annual Campaign (pages 19–56): Chapter 3 Assessing Campaign Readiness (pages 57–91): Chapter 4 Developing the Case for Support (pages 93–120): Chapter 5 Recruiting Volunteers (pages 121–164): Chapter 6 Building your Campaign Teams (pages 165–192): Chapter 7 Building Relationships and Asking for the Gift (pages 193–226): Chapter 8 Planning and Evaluating your Campaign (pages 227–270):

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