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    Principles of Marketing

    Posted By: Free butterfly
    Date: 10 May 2017 16:25:37
    Principles of Marketing

    Principles of Marketing by Philip Kotler
    English | 30 Nov. 2004 | ISBN: 0273684566 | 992 Pages | PDF | 374 MB

    Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

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