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    3. Corporate Relationship Management Strategy

    Corporate Relationship Management Strategy

    Posted By: Free butterfly
    Date: 20 Jun 2025 12:21:05
    Corporate Relationship Management Strategy

    Corporate Relationship Management Strategy by Roxana D. Maiorescu
    English | January 29, 2025 | ISBN: 1637427565 | 144 pages | PDF | 1.91 Mb

    This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.
    It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.
    The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

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