Indian Life and Health Insurance Industry
Indian Life and Health Insurance Industry: A Marketing Approach by Novi Dewan
English | 12 Jun. 2008 | ISBN: 3834909467 | 182 Pages | PDF | 1 MB
English | 12 Jun. 2008 | ISBN: 3834909467 | 182 Pages | PDF | 1 MB
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.