Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions by A. Cox
English | Jan. 1, 2004 | ISBN: 1349514411 | 255 Pages | PDF | 3 MB
English | Jan. 1, 2004 | ISBN: 1349514411 | 255 Pages | PDF | 3 MB
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.