S.U.R.E.-Fire Direct Response Advertising
S.U.R.E.-Fire Direct Response Advertising by Russell Kern
English | | ISBN: 0071395679 | 302 Pages | PDF | 3 MB
English | | ISBN: 0071395679 | 302 Pages | PDF | 3 MB
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.